Alex Tudor 
No matter what your industry is, your area of specialization, or what type of goods or services you provide, your customers are the most valuable asset of your business. They give your business a sense of purpose and direction.
From providing invaluable feedback to serving as a springboard for fresh ideas and concepts, your customers are paramount because they drive revenues, how you interact with them, and practical yet efficient customer satisfaction techniques.
As stated by PwC, 73% of consumers cite customer experience as a key consideration in their purchasing decision. (CRM statistics). This emphasis on building and nurturing sound customer relationships brings the notion of customer relationship management systems.
